Plain-English translation of NCT07368881 on ClinicalTrials.gov ↗ · Source last updated · Translation generated · How we translate trials
This study doesn't follow the usual testing phases — it may be an observational study or a different type of research.
This study is investigating how price-based incentives—like discounts, bulk-buy offers, and special pricing—influence the food choices people make when ordering pizza online for delivery. Researchers want to understand whether these common pricing strategies change what and how much people decide to order, and whether removing these incentives affects purchasing decisions differently.
Online food delivery platforms widely use price discounts and promotional offers to encourage purchases, but it's unclear how much these strategies actually influence what people choose to eat. This research aims to understand this relationship so that public health approaches can better address eating behaviors and purchasing patterns.
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You would be asked to browse and order a pizza online through a food delivery app in one of two scenarios: either with regular pricing and promotional offers available, or with all discounts and special pricing removed. This is a single online ordering task—you would place an order (or simulate one) and your choices would be recorded to see how pricing strategies influence your decisions.
AI-generated summary from trial data · Jun 5, 2026 · Not medical advice
United Kingdom
University of Liverpool
Collaborators
Liverpool John Moores University, University of Bristol
Enrollment target
~600 participants
Started
February 2026
Primary completion
June 2026
Age range
18 Years and older
Last updated on clinicaltrials.gov in May 2026.
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Central contact
Eric Robinson
University of Liverpool
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